The results of this pilot were presented on Feburary 15th 2006 by Abertis Telecom, Nokia and Telefónica Móviles at the 3GSM World Congress in Barcelona. The pilot involved 500 users in Madrid and Barcelona. The results of the study clearly point to a viable commercial launch of the service in the future, confirming that customers are looking for TV on their mobile phone and not a portable TV.

55% of the users said they would continue to use the service even if they had to pay for it. They would be willing to pay up to around 5 euros for a multi-channel package, made up of a basic package plus a premium channel. Nearly 75% said they would recommend the service.

The average daily viewing time was 16 minutes with 71% of users saying they had watched digital TV on their mobile phones for 15-20 minutes a day, and 17% for over 25 minutes.

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Barcelona & Madrid, Spain

Abertis Telecom, Nokia, Telefónica Móviles, Antena 3, Sogecable, Tele 5, TVE, Telemadrid, TV de Catalunya

alex.mestre@abertistelecom.com
sergi.alsina@abertistelecom.com

Started September 2005. Will end in February 2006, coinciding with the closing ceremony of 3GSM World Congress 2006 in Barcelona.

- Understand the acceptance of mobile TV services by the final users
- Verify the technological components of mobile TV broadcasting services
- Provide the fundaments for future business and technological developments for the companies participating in the pilot.

To be defined during the trial.

500 users were selected attending to different profiles and characteristics in the cities of Barcelona and Madrid.

National and regional content is included considering the two network areas defined (Barcelona and Madrid).
National: TVE, Tele 5, Antena 3, Sogecable
Regional: TV de Catalunya (Barcelona), Telemadrid
The following services are distributed:
TVE1, TVE2, Teledeporte, 24H, Cuatro, CNN+, Jetric, 40TV, A3, Telecinco, FDF, TV3, 324, Telemadrid, laOtra, Intereconomia

Subscription and non-subscription programmes/bundles have been defined.

Two dense SFN networks in Barcelona and Madrid.

Barcelona: Channel 22 (482MHz)
Madrid: Channel 27 (522MHz)

Mode: 8K
Modulation: QPSK
Code Rate: 1/2
Guard Interval: 1/8

Dedicated DVB-H multiplex with a total capacity of 5.3Mbit/s

H.263

Interactivity ids is provided by a GPRS return channel

Nokia IPDC

DVB-H head-end platform from Nokia
Transmitters and Gap Fillers from: MIER, Rohde&Schwarz, Egatel, Intelsis.
RF Components and filters: RYMSA

Nokia 7710

Information correct as of 20/02/2006