Helsinki, Finland

Network Operator: Digita
Broadcasters: MTV3, Nelonen, YLE
Mobile Operators: Elisa, TeleSonera Finland
Nokia

www.finnishmobiletv.com

08/03/2005 - 20/06/2005

- To truly understand how end-users feel about mobile phone TV services
- To verify all the necessary technological parts for mobile broadcasting services
- To provide the basis for further technology and business development for each party
- Support regulatory work and frequency coordination

- 58% of the pilot users believes that mobile TV will become popular in the future.
- 41% of the pilot users would buy the service
- Mobile Tv is used for killing time and to stay updated
- Top-3 usage situations: when traveling to/from work/school, at home, at work.
- Fixed monthly fee most acceptable pricing model. from 5e/month up to 10 e/month
- Pay per view pricing model was well received among the Pilot participants.

- Network operator - broadcasting platform, network&service operator
- Mobile operators - billing, identification, interactivity
- Broadcasters - content service providers
- Nokia - solution and terminal provider
- Content aggregation - joint effort

500 randomly selected from 2 mobile operators’ customer base among those living in the network area.

- 16 tv channels: Domestic YLE TV1 & TV2, MTV3, Nelonen, MTV3 Extra, SubTV, Nelonen Extra, Urheilukanava, satellite: BBC, CNN, Eurosport, Euronews, Fashion TV, Viva Plus, other TV channels; Snadi TV, Indica TV
- 3 radio channels: Radio Nova, YLE Radio Peili, YLE Extrem

- Basic network access fee €4.9/month.
- In April there was a special access fee for satellite channels of €3.9/month.
- In addition there were 2 weekends where PPV pricing was used in Formula1 in MTV3Extra channel : @0.50/day total €2/weekend.

n/a

8 MHz band on channel 38

n/a

Dedicated multiplex with 8 MHz

H.263

GPRS and SMS

IP SEC encryption

Nokia Broadcast Solution 2.2

Nokia 7710 and SU22 DVB-H receiver

Information correct as of 11/11/2005