18 September 2006 to
17 March 2007 - six months duration
AIMS &
OBJECTIVES
Understand technical
issues and behaviour of DVB-H in a live environment
To assess the acceptability of MobileTV as a commercial service
Understand likely implications of commercial costs of deploying
and providing service
SUBSCRIBERS
/ USERS
The trial will use 100
hansets provided by Motorola and users will be selected PCCW staff
BUSINESS
MODEL
-
SERVICE
CONTENT
10 to 20 linear channels
or video programming from various content providers comprising mainly
of news, infotainment and general entertainment genres.
TARIFFS
/ PRICING LEVELS
-
TECHNICAL
INFORMATION
TRANSMITTERS
3x Transmitters covering Quarry Bay district at 10W