Seville Consumer DVB-H Trial
a Huge Success
Highlights:
- 80.08% of the participants would recommend the Mobile TV service
- 8 out of 10 participants consider the service "very easy"
to use
- News, series and magazine programmes are, in that order, the
most popular content
- The trial started on the 16th December and involved 300 consumers
within the city of Seville
Seville, Spain - 10 May 2005 -- Abertis Telecom,
Nokia and Vodafone España today presented the first conclusions
of a pilot scheme for digital television on mobile phones, based
on DVB-H (Digital Video Broadcasting - Handheld) technology, which
began in the city on the 16th December 2005.
300 users took part in the pilot which offered 14 television
channels from a variety of local broadcasters including, Antena
3 TV, Net TV, Sogecable, Telecinco, RTVA (Canal Sur), RTVE, RTVV
(Canal Nou) and Veo TV.
The key finding is that 72.8% of those taking part are very or
quite interested in Mobile TV while 80.08% would recommend it.
In addition, participants used the service for 35.39 minutes on
average per day and 37.90 minutes at weekends.
The most popular content among participants was news, series
and magazine programmes. This compares with films, sport and documentaries
which are the most popular content on traditional terrestrial
broadcast TV services. Mobility, use of available time and fast
access to news or to a favourite programme are the three core
factors contributing to the success of the service which, for
8 out of 10 participants, was 'very easy' to use.