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Piloto DVB-H - Vodafone España

 
   
Seville Consumer DVB-H Trial a Huge Success

Highlights:
- 80.08% of the participants would recommend the Mobile TV service
- 8 out of 10 participants consider the service "very easy" to use
- News, series and magazine programmes are, in that order, the most popular content
- The trial started on the 16th December and involved 300 consumers within the city of Seville

Seville, Spain - 10 May 2005 -- Abertis Telecom, Nokia and Vodafone España today presented the first conclusions of a pilot scheme for digital television on mobile phones, based on DVB-H (Digital Video Broadcasting - Handheld) technology, which began in the city on the 16th December 2005.

300 users took part in the pilot which offered 14 television channels from a variety of local broadcasters including, Antena 3 TV, Net TV, Sogecable, Telecinco, RTVA (Canal Sur), RTVE, RTVV (Canal Nou) and Veo TV.

The key finding is that 72.8% of those taking part are very or quite interested in Mobile TV while 80.08% would recommend it. In addition, participants used the service for 35.39 minutes on average per day and 37.90 minutes at weekends.

The most popular content among participants was news, series and magazine programmes. This compares with films, sport and documentaries which are the most popular content on traditional terrestrial broadcast TV services. Mobility, use of available time and fast access to news or to a favourite programme are the three core factors contributing to the success of the service which, for 8 out of 10 participants, was 'very easy' to use.

 
   
GENERAL INFORMATION
 
   
LOCATION
 
Sevilla and Valencia, Spain
 
PARTICIPATING COMPANIES
 
Abertis Telecom, Nokia, Vodafone España, Antena 3 TV, Net TV, Sogecable, Telecinco, RTVA (Canal Sur), RTVE, RTVV (Canal Nou) and Veo TV
 
CONTACT
 
alex.mestre@abertistelecom.com
sergi.alsina@abertistelecom.com
 
DURATION
 
December 2005 - March 2006
 
AIMS & OBJECTIVES
 

Understand the acceptance of mobile TV services by the final users
- Verify the technological components of mobile TV broadcasting services
- Provide the fundaments for future business and technological developments for the companies participating in the pilot.

 
BUSINESS MODEL(S) INVESTIGATED
 
To be defined during the trial
 
USERS
 
150 in Sevilla
150 in Valencia
 
SERVICE CONTENT
 

National and regional content considering two different network areas defined (Sevilla and Valencia) and two channels, a total of 22 diferent programmes in different schedules and dates:
1st Channel: TVE1, Canal Sur, Canal 9, Antena.neox, T5, Cuatro, Net TV and Veo TV
2nd Channel: Teledeforte (or Clan TV or Canal 24), Canal 2, Punt 2, Antena.nova, Telecinco Estrellas (or Telecinco Sport), 40TV (or CNN+, or Jetix), FlyMUsic, Intereconomia TV.

 
TARIFFS / PRICING LEVELS
 
Non-subscription programmes.
 
   
TECHNICAL INFORMATION
 
   
TRANSMITTERS
 
Sevilla: 2 Transmiters, 2 gapfilers, several indoor micro-gapfillers for coverage inside buildings
Valencia: 2 Transmiters, 2 gapfilers, several indoor micro-gapfillers for coverage inside buildings
 
BROADCAST BAND AND FREQUENCY
 
Sevilla: Channel 36 (594 MHz)
Valencia: Channel 36 (594 MHz)
 
DVB-H PARAMETERS
 
-Mode: 8K
Modulation: QPSK
Code Rate: 1/2
Guard Interval: 1/8
 
AMOUNT OF BANDWIDTH USED FOR DVB-H
 
Dedicated DVB-H multiplex with a total capacity of 5.53Mbit/s
 
VIDEO FORMAT
 
H.263
 
INTERACTIVITY PLATFORM
 
Interactivity provided by a GPRS return channel
 
CONDITIONAL ACCESS / DRM TYPE AND PROVIDER
 
Nokia IPDC
 
HEADEND EQUIPMENT
 
DVB-H head-end platform from Nokia 2.2
Transmitters and Gap Fillers from: DMT, MIER, Intelsis, ELTI, Screen Service.
Indoor Micro Gapfillers: Fagor, Tredess, Ikusi.
 
RECEIVER / TERMINAL EQUIPMENT
 
Nokia 7710
 
   
Information correct as of 10/05/2006
 

 

 

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