web statistics
   


DVB-H Trial Stockholm

 
   

The results of this trail were released on March 28th 2007. The headline results are as follows:

- 87% of the users had an overall positive opinion of the service.
- Most viewing was done between the hours of 18h00 and 24h00 from Monday to Friday
- Users had an overall positive opinion of both the picture quality and the sound quality.
- A slight majority would prefer to have the standard TV schedules available to them, but a large number also expressed an interest in being able to request the streaming of particular programmes on demand.
- 57% of users would be prepared to pay up to 40KR (approx €4) per month for the service; 32% would be prepared to pay 50KR - 100KR per month.

Results Presentation Slides (in Swedish)
Results Press Release (in Swedish)

 
 
GENERAL INFORMATION
 
   
LOCATION
 
Stockholm
 
PARTICIPATING COMPANIES
 
Teracom, ATG, Boxer, Nokia, the Swedish Broadcasting Corporation, Telenor
 
CONTACT
 
Lennart Ivarsson - Teracom - +46 8 55 54 20 21
 
DURATION
 
7 October 2007 - 31 January 2007
 
AIMS & OBJECTIVES
 
Consumer Test of Mobile TV - "to identify the end customers' opinion of mobile radio and TV transmissions, facilitating market evaluation prior to investing in commercial mobile TV."
 
BUSINESS MODEL(S) INVESTIGATED
 
Free-TV and Pay-TV
 
USERS
 
400 (between ages 18 and 59)
 
SERVICE CONTENT
 

13 TV channels (including Animal Planet, ATG LIve, BBC World, CANAL+ Sport, Discovery Channel, Disney Channel, Eurosport, Kanal 5, MTV Shorts, Star, SVT1, SVT24, The Voice and TV4)
4 radio channels (P1, P2 Music, P3 Star, Sisuaradio)

 
TARIFFS / PRICING LEVELS
 
The service was free at the beginning, but users were then asked to pay for some of the channels. They could choose to pay either 10KR per month for one channel, or 50KR per month for the complete package. (50KR = approx € 5)
 
   
TECHNICAL INFORMATION
 
   
TRANSMITTERS
 
Indoor and outdoor coverage in Stockholm's inner city.
 
BROADCAST BAND AND FREQUENCY
 
n/a
 
DVB-H PARAMETERS
 
n/a
 
AMOUNT OF BANDWIDTH USED FOR DVB-H
 
n/a
 
VIDEO FORMAT
 
 
INTERACTIVITY PLATFORM
 
   
CONDITIONAL ACCESS / DRM TYPE AND PROVIDER
 
 
HEADEND EQUIPMENT
 
Nokia Mobile Broadcast Solution for DVB-H
 
RECEIVER / TERMINAL EQUIPMENT
 
Nokia N92
 
   
Information correct as of 28/06/2006
 

 

 

DVB is a registered trademark of the DVB Project. © 2005 DVB Project Office. All rights reserved.