The results of this trail were released on March 28th
2007. The headline results are as follows:
- 87% of the users had an overall positive opinion of the service.
- Most viewing was done between the hours of 18h00 and 24h00 from
Monday to Friday
- Users had an overall positive opinion of both the picture quality
and the sound quality.
- A slight majority would prefer to have the standard TV schedules
available to them, but a large number also expressed an interest
in being able to request the streaming of particular programmes
on demand.
- 57% of users would be prepared to pay up to 40KR (approx €4)
per month for the service; 32% would be prepared to pay 50KR -
100KR per month.
Teracom, ATG, Boxer, Nokia, the Swedish
Broadcasting Corporation, Telenor
CONTACT
Lennart
Ivarsson - Teracom - +46 8 55 54 20 21
DURATION
7 October 2007 - 31
January 2007
AIMS & OBJECTIVES
Consumer Test of Mobile
TV - "to identify the end customers' opinion of mobile radio
and TV transmissions, facilitating market evaluation prior to investing
in commercial mobile TV."
BUSINESS MODEL(S) INVESTIGATED
Free-TV and Pay-TV
USERS
400 (between ages 18
and 59)
SERVICE CONTENT
13 TV channels (including Animal Planet, ATG LIve, BBC World,
CANAL+ Sport, Discovery Channel, Disney Channel, Eurosport, Kanal
5, MTV Shorts, Star, SVT1, SVT24, The Voice and TV4)
4 radio channels (P1, P2 Music, P3 Star, Sisuaradio)
TARIFFS / PRICING LEVELS
The service was free at the beginning,
but users were then asked to pay for some of the channels. They
could choose to pay either 10KR per month for one channel, or 50KR
per month for the complete package. (50KR = approx € 5)
TECHNICAL INFORMATION
TRANSMITTERS
Indoor and
outdoor coverage in Stockholm's inner city.