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Modeo (Beta Service in NYC)




 

On July 23, 2007, Crown Castle International announced that it had leased the nationwide spectrum previously intended for its proposed Modeo mobile TV network. The spectrum has been leased to a venture formed by Telcom Ventures, LLC and Columbia Capital, LLC. This announcement marks the end of the line for the proposed Modeo service.

For more information on DVB-H in the USA see Hiwire.


Crown Castle International announced on January 8th that its subsidiary, Modeo, had launched a live commercial quality "beta" mobile TV service in New York City. The service is available only to selected users equipped with a Modeo Mobile TV Smartphone, supplied by HTC of Hong Kong.

During April a limited set of initial research results from 138 users were released. The main points were as follows:

- 99% of users were satisfied or very satisfied (64%) with the picture clarity.
- 87% of users were satisfied or very satisfied (37%) with service availability
- 98% of users like or very much like (75%) having live TV and radio available on their cellphone
- Average viewing sessions lasted 30-35 minutes with most viewing on weekdays; however the average number of minutes viewed per day averaged around 15 minutes.
- 52% of users said they watched more TV overall as a result of having the service available to them.

For more information see Pittsburgh DVB-H Pilot

 

Modeo Handset
The Modeo Receiver - from HTC
GENERAL INFORMATION
 
   
GEOGRAPHICAL COVERAGE OF SERVICE
 
New York City, NY, USA
 
PARTICIPATING COMPANIES
 
Modeo LLC
 
CONTACT
 
David Ramirez - ramirez@modeo.com
 
SERVICE LAUNCH DATE
 
2nd Feb 2007 - 31st Mar 2007
 
SUBSCRIBERS / USERS
 
+150 users selected to reflect general demographics
 
AIMS & OBJECTIVES
 
To showcase Modeo NYC network and study customer acceptance of MobileTV.
 
SERVICE CONTENT
 
7 Video Channels (CNBC, MSNBC Live, Fox News, Fox Sports, Discovery, E!, Music Choice)
8 Audio Channels
 
TARIFFS / PRICING LEVELS
 
Free
 
   
TECHNICAL INFORMATION
 
   
TRANSMITTERS
 

65+ transmitters covering Manhattan, part of New Jersey and Long Island

 
BROADCAST BAND AND FREQUENCY
 
L-band, 1670-1675MHz
 
DVB-H PARAMETERS
 
QPSK 1/2, GI=1/4, FFT=2k, MPE-FEC=7/8,
 
AMOUNT OF BANDWIDTH USED FOR DVB-H
 
Non-Hierarchical
 
VIDEO & AUDIO FORMAT
 
Windows Media 9
QVGA@24fps 232kbps for Video, 48 Kbps Audio
 
INTERACTIVITY PLATFORM
 
-
 
CONDITIONAL ACCESS / DRM TYPE AND PROVIDER
 
Microsoft Windows Media DRM 10
 
HEADEND EQUIPMENT
 
Thomson WM9 Encoders
Thomson Opal IP Encapsulator
Penthera ESG server
 
RECEIVER / TERMINAL EQUIPMENT
 
HTC Foreseer
 
   

(Last update 13/08/2007)

 

 

 

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