The TRA, the Telecommunication
Regulatory Authority in the United Arab Emirates (UAE), has indicated
that it will issue a mobile TV license by the middle of 2008.
GENERAL INFORMATION
LOCATION
Dubai, United Arab Emirates
PARTICIPATING COMPANIES
TECOM Investments, DU, Abu Dhabi
Media Company (ADMC) , Dubai Media Incorporated (DMI)
CONTACT
Raul Alvarez raul.alvarez@dubaimediacity.ae
Jamal Al Khaja jamal.alkhaja@dubaimediacity.ae
DMC info@dubaimediacity.ae
DURATION
July 2007 - December
2007
AIMS & OBJECTIVES
To study the technical and commercial
feasibility of DVB-H services and prepare the ground for a commercial
roll out.
BUSINESS MODEL(S) INVESTIGATED
To be defined during the trial
USERS
500 segmented by age,
etc. Marketing Research carried out by PARC (PanArab Research Center)
SERVICE CONTENT
Phase 1: 12 TV Services (News, Entertainment, Sports and Music).
TARIFFS / PRICING LEVELS
N.A. Non-subscription programmes
TECHNICAL INFORMATION
TRANSMITTERS
Several
transmitters working in SFN mode and repeaters to provide outdoor
and indoor coverage across Dubai.
